At Quantm Studios, we infused modern design with cultural heritage for مشيرب—a premium beverage and shisha lounge. The rebranding captured both the elegance of traditional Arab hospitality and the freshness of handcrafted juices and drinks.
Services
Brand Identity, User Experience Design, UI/UX Research, Website Design, Visual System
Client
Mshereb
Year
2022
Website
Challenge
مشيرب wanted a brand that felt both nostalgic and premium—a visual system that reflects heritage yet speaks to contemporary tastes. The original identity lacked visual clarity and did not communicate the upscale, health-conscious vibe the brand was evolving toward.
We needed to design a new identity that seamlessly integrated tradition (like the shisha iconography) with modern visual cues to resonate with urban clientele and health-minded consumers.
Goal
Through rigorous user research and cultural analysis, we developed a brand identity that speaks authenticity, freshness, and refinement. The logo blends Arabic calligraphy with abstract symbolism (shisha head and Arabic type), while the color palette was inspired by nature—lush greens and warm beige tones to evoke freshness and calm.
The brand ecosystem was then translated into digital UX, signage, product packaging, and in-store visuals to ensure consistency and recognition across all touchpoints.
Result
The rebrand significantly enhanced مشيرب’s market visibility. Patrons responded positively to the new aesthetic, with higher retention and stronger engagement on social platforms.
The design helped position مشيرب not just as a cafe, but as a lifestyle destination—rooted in heritage, elevated by design.