Cheers to bold flavors, iconic branding, and unforgettable dining experiences. We didn’t just design a restaurant — we built a brand that rolls the dice on convention.
Services
Client
Year
Challenge
We developed a daring and dynamic brand universe for Hard Eight — built on the bold personality of dice-rolling risk-takers and smokehouse-style indulgence.
From logo and color palette to spatial flow and typography, every touchpoint was curated to evoke confidence, playfulness, and an unmistakable visual impact. The brand’s identity was codified in a detailed manual, ensuring consistency from mockups to menus, packaging, uniforms, and 3D signage.In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.
Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.
Goal
Hard Eight launched with a strong market presence, immediately recognized for its unique aesthetic and immersive branding.
Footfall and engagement surged as customers connected with the bold visuals, catchy slogans (“Let’s Roll the Dice”), and Instagrammable design. The project set a new benchmark for brand-driven dining environments, blending creative storytelling with commercial success.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
